Fund Update, Welcome Cake and House of Wise
Dear Sugar Capital Community,
Since the first close of Sugar Capital Fund I in September 2020, we have met with over 150 companies, have added nine new companies to the portfolio, and have completed two follow on investments. Our total portfolio is now made up of 19 of the most exciting early-stage startups creating iconic brands and powerful technology.
In addition to enjoying tremendous deal flow and having the pleasure of meeting and working with inspiring entrepreneurs daily, we began raising the remainder of Fund I in January and expect to do a final close by June 15th.
See below for more updates and visit sugarcap.com to see our full portfolio.
Portfolio News
Fast The 10 most innovative finance companies of 2021 - Fast Company
Fast The Start-Up Enemies of Wall Street Are Booming - NYT
Fast Black And Female Founders Land 30% Of The Largest US Early Stage Rounds In 2021 - Crunchbase
Starface Starface's Julie Schott is Changing the Way We Think About Acne One Star at a Time - L'Officiel
Uniform Teeth 20 direct-to-consumer startups that will soar in 2021, according to investors from Greycroft, Forerunner, and others - Business Insider
ShoppingGives Steve Madden Debuts Charitable Giving Integration for Multiple Labels - Retail Touchpoints
Snif 8 Perfumes for Right Now - New York Magazine
House of Wise Trailblazers: Amanda Goetz, Founder Of House Of Wise - Forbes
House of Wise How to Juggle It All: Startup Fundraising, Covid-19 Vaccination, Pandemic Anxiety and Mommyhood - AdWeek
Industry News
Generation Z, You’re Adorkable. A gaggle of disruptive brands is deftly targeting consumers born between 1997 and 2012. - Bloomberg
Still not sure what NFTs are? 'SNL' explains with Eminem parody - CNN
Look out, Amazon. Asia-based companies such as Coupang are leading the next e-commerce revolution - Fast Company
US e-commerce on track for its first $1 trillion year by 2022, due to lasting pandemic impacts - TechCrunch
Sugar Capital News
Welcome Cake and House of Wise to the Sugar Capital Portfolio!
Cake is a sexual wellness brand committed to celebrating love regardless of shape, size, gender or sexuality. Sugar Capital participated in Cake's Series Seed funding round in March 2021 alongside Lerer Hippeau and Brand Foundry
House of Wise enables women to take control of their sleep, sex, stress, and wealth by earning money selling high-end, trusted CBD products. Sugar Capital led House of Wise's Seed funding round in March 2021
