May Portfolio Company News, Sugar Capital Updates

Dear Sugar Capital Community,

Please join us in welcoming Reflex to the Sugar Capital family. Reflex is our first investment out of Fund II. See below for more details as well as updates from the rest of our portfolio.

Visit sugarcap.com to see our full portfolio and have a wonderful week.

Portfolio News

AirRobe The Iconic AirRobe Circular Wardrobe: The E-Tailer's Functionality to Resell Clothes - The Latch

AirRobe Fashion By Numbers: The Textile Waste Crisis And What You Can Do - Marie Claire

Brightland Best Father's Day Gifts 2022 - Forbes

Brightland The Best Olive Oil Subscriptions Of 2022 - Delish

Brightland Dress Your Spring Salads With Zeal, a Ramp Vinegar - The New York Times - NY Times

Cake 13 Best Sex Toy Cleaners 2022 to Keep Your Devices & Intimate Areas in Good Shape - Allure

Caraway Caraway's New Bakeware Set Features Sage and Marigold Colors - House Beautiful

Caraway Kate Hudson and Thousands More Love the Caraway Sauté Pan - People

Caraway Review: Caraway cookware has a hefty price tag, but it might be worth it - Mashable

Mr. Beast How MrBeast's Feastables Sold $10 M of Chocolate Bars Since January - Business Insider

Locket We asked 50 Gen Zers about their favorite apps. Photo sharing and astrology rated high, but not Instagram or Facebook - Insider

Locket The Rise of Photo Widgets: Portals to Your Friends’ iPhone Home Screens - WSJ

Locket Are LiveIn and Locket Widget safe for kids and teens? - The Washington Post

Novel x Shopping Gives Novel Partners with ShoppingGives to Enable Nonprofit Donations - Martech Series

Snif Unisex Perfumes: 12 Of Our Favorite Gender-Neutral Fragrances - Huffington Post

Snif ThirdLove, Material, Casper and more: Product releases this week - CNN

Snif Snif Candles Review: High-Quality Candle Samples You Can Order Online - Insider

Tydo Tydo Launches New Platform - Tydo

Industry News

YouTube teases livestream shopping expansion with co-streams, live redirects - TechCrunch

Sequoia Warns Founders of ‘Crucible Moment,’ Advises How to ‘Avoid the Death Spiral’ - The Information

Sugar Capital News

Please welcome Reflex to the Sugar Capital Fund II portfolio. Reflex brings together the best brands with the best retail superheroes, on-demand. The company allows workers to set their own schedules and retailers to get the help they need when they need it. Sugar Capital participated in Reflex's Seed round which was led by Indicator Ventures.