Ready Player Alpha: The Next Generation in Commerce
Sugar Capital invests in brands defining the future of commerce, driven by the transformative values of Gen Alpha, with recent portfolio milestones highlighting innovation across sectors.
At Sugar Capital, we’re not just observing the future; we’re actively shaping it by investing in brands that Gen Alpha will carry forward. This generation, born from 2010 to 2024, is on track to become the largest in history, nearing 2 billion strong by 2025. But numbers alone don’t define them; it’s their influence on tech, commerce, and culture that signals a new era. For those of us in the consumer space, the values and expectations of Gen Alpha are setting the stage for what commerce will look like tomorrow. See Brian’s full post here.
Portfolio Companies in the News
🚀 Motion: The journey from near collapse to hypergrowth - Betakit
🎂 Hello Cake raises $18M Series B & acquires Trigg Laboratories, Inc. - Axios Pro & Business Wire
🏠 TurboTenant partners with Livble, 53% of U.S. tenants face housing affordability crisis - Global Newswire
🧸 Not finishing your greens powder drinks? Grüns is betting you’ll take gummies - New York Post, Grüns refreshes packaging - CPG Wire
👗 AirRobe: The Australian names founder Hannon Comazzetto as Top 100 Innovator - LinkedIn
🤩 Starface: Team behind Starface pimple patches takes on fentanyl test strips - The New York Times, Hailey and Justin Bieber's favorite zit stickers - Elle
📧 Orita: Introducing: Engagement Levels - Orita
🍳 Caraway Knife & Utensil Set Named in Best Inventions of 2024 - Time
💆♀️ Jupiter Balancing Shampoo Named Best Overall Shampoo for Dry Scalps, According to Dermatologists - Glamour
🫒 Brightland: Gifting Season for Food Lovers - Architectural Digest