Sugar Capital News: Fund II Closed, Welcome Split
Sugar Capital celebrates the close of Fund II, welcomes Split to its portfolio, and honors Brian Sugar's inclusion in The Seed 100.
Dear Sugar Capital Community,
We are pleased to announce the close of Sugar Capital Fund II and welcome Split to the Sugar Capital portfolio. Brian Sugar has also been named to The Seed 100.
See below for more on the above and several exciting updates from our portfolio.
We wish you all a safe and happy July 4th!
SUGAR CAPITAL NEWS
THE FOUNDERS OF POPSUGAR RAISE SECOND VC FUND | Business Insider
Brian and Lisa Sugar, founders of digital publishing company PopSugar, have raised $33m for their second venture fund. The couple have also established an investment bank called Avid Capital Advisors, which will focus on advising startups with the sale of their businesses.
BRIAN SUGAR NAMED TO THE SEED 100 | Business Insider
The Seed 100 is an annual list of the best early-stage investors who have been chosen due to their proven track records and evidence of continued success. The Seed 100 list identifies top investors through data analysis provided by Tribe Capital.
BRIAN SUGAR SPEAKS WITH BOF ABOUT WHY THERE MAY NEVER BE A GEN-Z GLOSSIER OR WARBY PARKER | Business of Fashion
Gen-Z fashion and beauty start-ups are adopting a slow-and-steady approach to brand-building, in contrast to the fast-paced growth pursued by their millennial predecessors. These Gen-Z brands are targeting niche audiences and using word-of-mouth marketing and wholesale distribution to grow profitably. Unlike millennial brands, which focused on sleek packaging and direct-to-consumer models, Gen-Z brands embrace bold aesthetics, vibrant colors, and intentionally kitschy vibes. Gen-Z brands are emerging in a more challenging financial market with limited access to venture capital. They prioritize profitability and resilience, with a barometer for success that goes beyond rapid growth.
SPLIT JOINS SUGAR CAPITAL PORTFOLIO
Split is an affiliate link-sharing platform that allows influencers and creators to split their commissions with their followers. Sugar Capital led the round.
PORTFOLIO COMPANIES IN THE NEWS
NOVEL PIONEERS CUSTOMIZABLE WALLET PASS TECHNOLOGY FOR SHOPIFY BRANDS | NewsWire
TRADY: SERIAL ENTREPRENEUR DOMM HOLLAND IS BACK WITH A NEW MINDSET AND STARTUP | Tampa Bay Business Journal
HOW BRIGHTLAND FOUNDER AISHWARAYA IYER SHOOK UP THE OLIVE OIL INDUSTRY | Forbes
FEASTABLES: HOW MRBEAST BECAME THE NEW FACE OF ONLINE AD SPENDING | Forbes
MrBEAST HAS REVEALED HE'S "MOVING ON" FROM HIS BEAST BURGER RESTAURANTS IN ORDER TO SHIFT HIS FOCUS TO FEASTABLES | Dexter
AIRROBE: NEW RESEARCH REVEALS FASHION RECOMMERCE IS ON THE RISE | Power Retail
ARCHIVE, COGSY, DISCO, FONDUE, NOVEL, AND SHOPPINGIVES NAMED TO THE LEADING 100 | The Lead
AS ORDERS MOUNT, ONLINE MEN'S SKINCARE BRAND BLACKWOLF OUTSOURCES FULFILLMENT, SELLS ON AMAZON | Digital Commerce
IN ALL MY YEARS, NO SERUM HAS IMPRESSED ME MORE THAN EXPONENT BEAUTY'S | InStyle
