Sugar Capital News: Welcome Omsom, Congratulations Novel, Locket, Snif, Brightland and Judy

Dear Sugar Capital Community,

Please welcome Omsom to the Sugar Capital Family. Omsom has a mission to revolutionize the Asian food aisle with a line of proud, loud pantry sets, recipes and cooking tips. Read more about our investment in Omson and see many more updates below.

Visit sugarcap.com to see our full portfolio.

Commerce Enablement Portfolio News

AirRobe Why You Need Pfeiffer On Your Radar This Resort Season | Grazia

Kahani From Lemonade Stands to Multiple Million Dollar Businesses w/ Jesse Pujji, founded of Kahani | Entrepreneur's Handbook

Novel Media, entertainment, social, metaverse, web3: The 13 next big things, from AI dubbing to easy NFTs | Fast Company

Brand Portfolio News

Brightland The Must-Have Food Items From Oprah's Favorite Things 2022 List | Mashed

Brightland Olive Oil Has Never Been Cooler | Eater

Cake Why More Sexual Wellness Startups Are Turned On By Retail | Crunchbase

Feastables MrBeast Is Writing a New Consumer Playbook | The Washington Post

Feastables Could MrBeast Be The First YouTuber Billionaire? | Forbes

Locket Locket honored by Apple as One of the Best Apps of 2022 | Apple

Locket How to Use Technology to Fuel Long-Distance Love | WIRED

Snif and Brightland The Best Gifts on Oprah's Favorite Things List at Every Price Point | POPSUGAR

Snif Meet the Dynamic Duos Behind 11 of Oprah’s Favorite Things | Oprah Daily

Sugar Capital News

Omsom Marks Ninth Fund II Investment

We are pleased to announce our investment in Omsom, a line of pantry staples with a mission to revolutionize the Asian food aisle founded by sisters Vanessa and Kim Pham. Omsom products can be purchased online and at Whole Foods and Target (starting in January).

Omsom is our first brand investment out of Fund II and brings us to nine total investments thus far in Fund II. The other eight investments are in commerce enablement software companies.

Sugar Capital participated in Omsom's series Seed round which was led by New Fare Partners with follow-on participation from Brand Foundry Ventures and others.

Sugar Capital Partner Krista Moatz on the Bainbridge Podcast

Krista Moatz spoke with Ben Tregoe from Bainbridge about Sugar Capital's investment focus areas and our framework for evaluating investment opportunities. Check it out here.

Industry News

Black Friday 2022 e-commerce reaches record $9.12B, Thanksgiving $5.3B; BNPL and mobile are big hits - TechCrunch

Investors Pour Into Venture Capital Funds Even as Markets Cool - WSJ

Treat yourself! The rise of emotional spending among young people - Dazed

Shoppers Headed to Mall This Holiday - W