Sugar Capital News: Welcome Omsom, Congratulations Novel, Locket, Snif, Brightland and Judy
Dear Sugar Capital Community,
Please welcome Omsom to the Sugar Capital Family. Omsom has a mission to revolutionize the Asian food aisle with a line of proud, loud pantry sets, recipes and cooking tips. Read more about our investment in Omson and see many more updates below.
Visit sugarcap.com to see our full portfolio.
Commerce Enablement Portfolio News
AirRobe Why You Need Pfeiffer On Your Radar This Resort Season | Grazia
Kahani From Lemonade Stands to Multiple Million Dollar Businesses w/ Jesse Pujji, founded of Kahani | Entrepreneur's Handbook
Novel Media, entertainment, social, metaverse, web3: The 13 next big things, from AI dubbing to easy NFTs | Fast Company
Brand Portfolio News
Brightland The Must-Have Food Items From Oprah's Favorite Things 2022 List | Mashed
Brightland Olive Oil Has Never Been Cooler | Eater
Cake Why More Sexual Wellness Startups Are Turned On By Retail | Crunchbase
Feastables MrBeast Is Writing a New Consumer Playbook | The Washington Post
Feastables Could MrBeast Be The First YouTuber Billionaire? | Forbes
Locket Locket honored by Apple as One of the Best Apps of 2022 | Apple
Locket How to Use Technology to Fuel Long-Distance Love | WIRED
Snif and Brightland The Best Gifts on Oprah's Favorite Things List at Every Price Point | POPSUGAR
Snif Meet the Dynamic Duos Behind 11 of Oprah’s Favorite Things | Oprah Daily
Sugar Capital News
Omsom Marks Ninth Fund II Investment
We are pleased to announce our investment in Omsom, a line of pantry staples with a mission to revolutionize the Asian food aisle founded by sisters Vanessa and Kim Pham. Omsom products can be purchased online and at Whole Foods and Target (starting in January).
Omsom is our first brand investment out of Fund II and brings us to nine total investments thus far in Fund II. The other eight investments are in commerce enablement software companies.
Sugar Capital participated in Omsom's series Seed round which was led by New Fare Partners with follow-on participation from Brand Foundry Ventures and others.
Sugar Capital Partner Krista Moatz on the Bainbridge Podcast
Krista Moatz spoke with Ben Tregoe from Bainbridge about Sugar Capital's investment focus areas and our framework for evaluating investment opportunities. Check it out here.
Industry News
Black Friday 2022 e-commerce reaches record $9.12B, Thanksgiving $5.3B; BNPL and mobile are big hits - TechCrunch
Investors Pour Into Venture Capital Funds Even as Markets Cool - WSJ
Treat yourself! The rise of emotional spending among young people - Dazed
Shoppers Headed to Mall This Holiday - W