“Let’s work the problem, people.” — Gene Kranz, Apollo 13 (1995)
June 25, 2018, 7:42 in the morning. A cold email from a founder I had not met, attached to a twenty-two slide executive summary. Cream and navy, lowercase brand name, a company called Parfait. A six-piece ceramic cookware set at $288, launching in seven months, $1.5 million to get there.
Slide fourteen is the product roadmap. Phase one, cookware, January 2019. Then colors, knives, cast iron. Phase five reads, in full, further expansion into stainless steel cookware, bakeware, coffee and tea, tools and gadgets, kitchen appliances, and eventually, the home.
The coffee maker went on sale this week.
Read more on AirSugar, Brian’s blog.
Sugar Capital News
🍳 Caraway is officially getting into coffee. The brand launched its first coffee maker, designed with stainless steel and glass to keep plastic out of the brewing process. It brings Caraway’s focus on thoughtful materials and design to another daily kitchen ritual. Forbes + Fast Company
🧸 Grüns is breaking into fiber with the launch of Müves. The new daily prebiotic fiber gummies deliver 10g of soluble fiber from three sources to support digestion, gut bacteria, and regularity, all in an easy Strawberry Kiwi gummy format. The brand is also deepening its relationship with subscribers through Grüns Exclüsives, a new loyalty program offering deeper savings, members-only flavors, early access to drops, discounted merch, and other perks. LinkedIn + LinkedIn
🕯️ Snif is bringing fragrance to the Red Room. The brand partnered with Barry’s to create a signature scent for its iconic workout studios, bringing fragrance into the fitness experience. The collaboration explores how scent can influence the way we feel and move, taking Snif beyond personal fragrance and into an entirely new setting. Men’s Health + Instagram
⚡️ Ultra Energy has launched, adding caffeine to their cult-followed pouches. The new formula pairs 180mg of caffeine with L-theanine and B vitamins, delivering functional energy in the same nicotine- and tobacco-free format Ultra is known for. It’s a natural extension of the brand, giving consumers another reason to reach for a pouch throughout the day. Instagram
🧪 Exponent Beauty is rethinking how skincare ingredients are delivered. The brand's approach to clinical skincare focuses on keeping active ingredients potent until the moment of application, combining innovative delivery technology with science-backed formulations. It's a fresh take on skincare that puts ingredient efficacy front and center. Beauty Matter + Entrepreneur
💦 Magna is putting a nostalgic spin on hydration with the launch of Shirley Temple. The new flavor brings a childhood favorite to Magna’s lineup, offering a fun, refreshing take on everyday hydration. Instagram
🌟 Starface is keeping things playful with a wave of new drops. The brand brought back its fan-favorite Hello Kitty collaboration, introduced black pimple patches exclusively on Amazon, and celebrated its birthday with a limited-edition Birthday Cake Star Balm. Instagram + MYSA + Instagram
🤖 Jurni is coming to Slack. The new integration brings Jurni directly into a tool teams already use every day, making its AI-powered capabilities easier to access without adding another destination to the workflow. LinkedIn
💛 Locket is teaming up with Practical Magic 2. The collaboration brings the upcoming film into Locket’s intimate, friend-first social experience, continuing to show how entertainment and cultural moments can live differently on a platform built around close connections rather than public feeds. Instagram
🚀 Motion is bringing Chief Marketer to cities across the country. The event series brings top marketers and agency leaders together to share the systems, tools, and strategies shaping modern marketing, from creative strategy and paid social to the practical use of AI. LinkedIn