SugarCap Recap: Unilever Acquires Grüns, Esspo Available In Whole Foods, Ultra's New Flavor & More Portfolio News

Brian breaks down Unilever’s acquisition of Grüns as proof that early conviction in real consumer habits wins. Esspo now in Whole Foods nationwide…

Apr 17

10

March 2026

SugarCap Recap: The Buyer Is Already In the Room. Grüns Now In Costco, Starface Launches Pore Strips, Snif's Newest Collab & More Portfolio…

Brian discusses the greatest exit window in a decade and who is going to win. Grüns now in Costco, Starface expands their product line, Snif collabs…

Mar 20

5

February 2026

SugarCap Recap: Why We Invested In Esspo, Lucky Energy Creates Gummies, Grüns Continues To Expand, & More Portfolio News

Brian writes about why coffee lovers deserve a better afternoon ritual - and why Esspo, Sugar Capitals newest investment, is designed to fill that gap…

Feb 26

10

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January 2026

SugarCap Recap: Ultra Raises $11 Million, Why We Doubled Down. Lucky Energy Takes on Times Square & More Portfolio News.

Ultra raises $11 million. Why Sugar Capital doubled down. Lucky Energy’s Times Square moment. Grüns ends 2025 on a high note, and more.

Jan 23 • Sugar Capital

6

December 2025

SugarCap Recap: Big Food's Tobacco Moment. Nostalgic Brightland Collab, New Grüns Launch, & More Portfolio News

Brian discusses San Francisco's lawsuit against Big Food and keeping industrial supply chains accountable. Brighland x Snoopy Collab, Grüns launches…

Dec 9, 2025 • Sugar Capital

4

November 2025

SugarCap Recap: We're All Mickey Drexler Now. Lucky raises Series B, Grüns Expands Further Into Retail, & More Portfolio News

Brian sits down with icon Mickey Drexler to remind us that timeless taste and sharp instincts matter more than ever. Other highlights: Lucky raises…

Nov 12, 2025 • Sugar Capital

3

October 2025

SugarCap Recap: The Pipes Are Full. Own the Water. Sugar Capital at RAISE, Portfolio Highlights

"You don’t own distribution anymore - You rent it" says Brian Sugar on his blog, AirSugar. Sugar Capital selected to present at RAISE, Lisa Sugar at…

Oct 10, 2025 • Sugar Capital

4

September 2025

SugarCap Recap: How I Lost 40 Pounds and Changed My Life, Portfolio Companies in the News

Brian Sugar lost 40 pounds, and it opened his eyes to new investment opportunities. Other highlights: Rave reviews for Grüns, Starface launches new lip…

Sep 9, 2025 • Sugar Capital

2

July 2025

SugarCap Recap: Every Maverick Needs Their Goose, Fund III Launch, Livble Aquisition

Great companies are built by co-founder duos with complementary strengths, shared trust, and a united vision. Other highlights: Sugar Capital Fund III…

Jul 29, 2025 • Sugar Capital

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April 2025

Margin Is the New Mojo

Why Today’s Best Founders Engineer Margins Before Headlines. Other highlights include Grüns and Lucky Energy funding rounds, and AirRobe’s U.S. debut.

Apr 29, 2025 • Sugar Capital

March 2025

So you want to be the next Poppi or Olive & June?

The Founders' Guide to Creating Exceptional Value in Today's Deal Landscape plus Grüns and Jupiter launch at Target and more portfolio news.

Mar 24, 2025 • Sugar Capital

2

February 2025

The Evolution of Wellness: How Ingestible Beauty is Reshaping Consumer Culture

How clean ingredients, functional beverages, and science-backed supplements are redefining wellness and reshaping the CPG landscape. Other highlights…

Feb 27, 2025 • Sugar Capital